Demand Generation Manager

Company: PointCare
Location: Walnut Creek
Posted on: May 15, 2022

Job Description:

Job Title: Demand Generation Manager Location: Walnut Creek, CA/Hybrid Reports to: Head of Growth Do you want to transform healthcare and build an amazing product that helps millions of people at the same time? Well, you---re not alone. In fact, you might just be our next Demand Generation Manager. PointCare---s mission is to make public health coverage work for the 75M Americans who can---t afford healthcare and don---t know how to access it properly. We do this by transforming how providers manage millions of patients annually, and we believe that fixing problems in coverage management will increase the quality and reduce the cost of healthcare for everyone. Every day we come to the office hyper-focused on understanding public coverage and finding ways to reduce cost in our healthcare system through transparency, data, and software. This role will report to Derek Koch, our Head of Growth. First 30 Days During the first 30 days, you---ll focus on onboarding, learning, and developing relationships with the team by: Studying the enrollment cycle through our Coverage Management Masters Course Completing our 7-day company and industry training Collaborating with Marketing Manager to complete an analysis of current SalesForce & HubSpot integration Identifying improvements to our lead lifecycle & sales processes Learning about our products, upcoming product launches, and product marketing Familiarizing yourself with previous marketing content including videos, emails, case studies, webinars, and social media campaigns Getting to know agile project methodology First 60 Days In the first 60 days, you---ll begin to take action on your new and developing knowledge: Execute improvements for lead lifecycle tracking and sales process refinement Implement optimized lead scoring and routing systems for better qualification Identify lead generation opportunities Identify and create segmented distribution lists for email marketing campaigns First 90 Days Within the first 90 days, you---ll move from learning to producing: Write, create, send, and manage demand generation emails to qualify and nurture leads Implement & maintain the flow of leads to the correct sales reps Maintain marketing database segmentation to ensure communications delivered are relevant to the persona receiving them Develop, deploy, and optimize campaign-specific landing pages and PointCare.com Identify opportunities for paid media, email, direct mail, ABM and execute these initiatives Monitor, track, and report demand generation performance and analytics Work cross-functionally with sales, marketing, and product to produce results Within 6 Months By the time 6 months have gone by, you---ll be well on your way to developing and running demand generation marketing programs, while maintaining the integrity of our software systems. The right person has a data-driven approach, has helped build sales pipelines, and built multi-touch inbound/outbound marketing programs. Key Skills and Characteristics Experience with multiple coordinated software systems including email marketing, CRMs, marketing automation, and analytics (preferably Salesforce and HubSpot) Deep knowledge of funnel management, specifically, a demonstrated ability to fuel and identify high-value leads while working with sales teams to nurture Proponent of an ---all hands on deck--- philosophy Excellent writing ability Planning and project management skills Ability to identify a need and take action Willingness to learn Willingness to take risks Focus on using data to develop ideas and make decisions Benefits Include Hybrid-remote work environment Generous delivery bonus plan Revenue bonus plan No employee cost for employee medical, dental, vision, life, and disability benefits 401(k) company matching contributions of up to 4% of salary Generous PTO policy To apply to be part of our team, apply to this position through our website at Powered by JazzHR 4OHgwmPP3l

Keywords: PointCare, Antioch , Demand Generation Manager, Executive , Walnut Creek, California