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Sales and Education Manager

Company: diptyque Paris
Location: Antioch
Posted on: November 22, 2022

Job Description:

diptyque- Luxury Fragrance House has established itself as one of the leading, innovative brands in the home and personal fragrance market today. We are seeking an energetic, results-driven Sales and Education Manager to join our sales team. The candidate will develop, own and execute a strategic plan to ensure sales budgets are delivered. In this role you will oversee all sales and distribution in your assigned region, ensuring the brand's vision is carried out across the region. Key Accountabilities Sales Management

  • Manage, lead, motivate, and supervise sales team (retailer staff) to reach sales goals
  • Manage and develop the retailer staff to deliver brand experience, product knowledge, and clienteling strategies
  • Create a high-performance culture and team
  • Ensure each store and team member is aligned, engaged and empowered to deliver results
  • Recruit, hire, retain, and develop the best people for skills and culture
  • Establish and maintain deep relationships with retail partners and ensure they have the right business driving strategies and are properly serviced
  • Manage and supervise sales team (retailer staff) to ensure sales budgets are achieved; Includes managing dedicated retailer staff (co-manage with retailer)
  • Actively lead and engage in talent development to create high-performing talent
  • Analyze staffing performance and productivity to establish opportunities
  • Clearly identify performance strength by team member and co-manage coaching/development plan accordingly
  • Provide constructive feedback in-store during each visit to ensure staff is in-line with brand standards and given tools to grow
  • Provide feedback to retailers for annual and mid-year performance reviews to highlight successes and discuss opportunities for growth
  • Responsible for ensuring approved stores are fully staffed and trained
  • Manage effective T&E budget
    Sales Strategy
    • Achieve weekly, monthly, and annual sales budgets by store, by region
    • Analyze and report on monthly sales performance
    • Establish and monitor KPIs in accordance with retailer expectations
    • Collaborate with Regional Sales Manager in building effective sales-driving strategies
    • Hold, direct and execute sales strategy and planning meetings every season with every door
    • Proactively negotiate events and additional exposure at store level
    • Plan and execute store events including presentations to customers
    • Identify and monitor best clienteling strategy per door in terms of outreach and customer loyalty
    • Identify regional marketing and PR opportunities
    • Build and maintain deep relationships with local store management teams
    • Monitor competition initiatives in store and provide qualitative feedback on product launches
    • Manage with laser focus attention new door opening coordination with store on installation date, arrival of stock (sellable & non-sellable), hiring of staff in anticipation, local marketing launch, etc. Education
      • Ensure new and existing team members are properly onboarded and complete all Education chapters
      • Ensure that product knowledge and proper selling ceremonies are communicated and shared with department store beauty network
      • Implement all training tools
      • Identify Education opportunities and collaborate with the Education team to facilitate region trainings: request budget and support from Education Team
      • Ensure retailer sales team complete journey and track progress
      • Execute department/store trainings, rallies, etc. Visual Merchandising
        • Maintain a high level of visual merchandising execution in line with brand guidelines
        • Communication with Visual Merchandise Manager to improve and increase brand image in each store
        • Identify space and location opportunities and communicate to account leads Key Requirements
          • Bachelor's degree in business or related field preferred
          • 5+ years sales experience, luxury preferred
          • Proven track record in sales, events, and people management
          • Strategic thinker, analytical thinker and solution driven
          • Proficient using Microsoft Suite
          • Excellent communication/presentation skills
          • Team player
          • Vehicle required
            • 40% travel outside of home market

Keywords: diptyque Paris, Antioch , Sales and Education Manager, Executive , Antioch, California

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