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Senior Marketing Content Manager

Company: Red Dynamics, Inc
Location: Antioch
Posted on: January 26, 2023

Job Description:

Company Info:Our client is a leading manufacturer of enhanced delivery systems for the functional food, nutraceutical, and preventative health markets. This newly created role will partner with the CEO, the GM for North America and Marketing leadership to develop consistent and compelling media channel strategies that strengthen the companys relationship with prospective customers, consumers and drives leads, brand awareness, and customer satisfaction in NAM. This is a high visibility role within a dynamic organization and will be an incredible, career-changing position for the right individual!
Location:Irvine, CA area
Duties and Responsibilities:

  • Own the NAM (North America) editorial content calendar. Create, plan, write and edit content calendar for a wide range of projects, such as questionnaires, webinar, survey, websites, blogs, social media, emails, digital ads, videos, case studies, infographics, brochures, white paper, event collateral, and other marketing initiatives.
  • Work with cross functional teams and develop an effective journey messaging strategy to target the specific need states.
  • Define the content types and topics that maximize audience engagement.
  • Research current trends and keywords and contribute to content idea generation.
  • Develop and execute a video strategy to highlight the value of the companys product benefits and offerings.
  • Develop and execute a social media content strategy that grows impressions and engagement rate.
  • Manage creative asset needs and requests for the marketing team. Collaborate with the event creative team to bring creative storytelling to life.
  • Manage the content localization and improve the quality of translation. Establish a new process to streamline the localization for all assets.
  • Partner with the Brand, Digital, and Medical Marketing leads, and other cross-functional teams to identify and resource content needs across all marketing programs.
  • Track and manage content performance and engagement to measure impact and provide proposals to refine and optimize content strategy.
  • Continually raise the bar on the development of compelling, data-driven storytelling with a brand and customer focus.
    • 5-7 years of experience managing and executing content strategy, content structures, and content development that demonstrate audience engagement
    • Proven ability to develop and manage content programs through the entire project lifecycle, including strategy, planning, execution, reporting, and maintenance. Example content programs include content audits and migrations, content strategies, optimized web content development, and integrated content marketing programs that may include email marketing, social marketing, influencer marketing, PR etc. across multiple channels and platforms.
    • Experience working with internal stakeholders to develop content program plans, creative briefs, and professional communications.
    • Proven success managing and delivering content programs with a data-driven approach, and overall experience applying those capabilities within different web environments, such as content management systems, marketing automation systems, and social media apps.
    • Experience setting and communicating priorities to project teams, while managing multiple, often fast-paced projects simultaneously.
    • Strong team player with the ability to successfully collaborate with geographically distributed teams.
    • The professionalism, confidence, and attention to detail necessary to earn the respect of client executives, peers and project team members.

Keywords: Red Dynamics, Inc, Antioch , Senior Marketing Content Manager, Executive , Antioch, California

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